Shoden Global helps B2B, B2C, enterprise and public companies improve visibility across Google, AI-generated answers, trusted publications and paid search. Our services connect technical SEO, AI visibility, expert content, digital PR, blogger outreach, reputation management and demand generation to measurable business goals.

As a certified Semrush Agency Partner with more than 20 years of combined SEO and digital PR experience, Shoden Global starts with evidence. We establish your baseline, agree on the KPIs that matter, and prioritize the work most likely to create commercial value.

Every ongoing engagement includes a dedicated account manager, a written monthly report and a monthly performance review. Weekly reviews are included when the scope requires closer coordination.

AI visibility services help brands become easier to discover, understand, mention, cite, and recommend across AI-assisted search. AI SEO is sometimes used as an umbrella term for this work, but Shoden Global uses clear service names so clients understand exactly what they are investing in.

LLM Seeding is Shoden Global’s method for strengthening accurate information and credible evidence surrounding a brand. It supports our services rather than operating as a separate standalone service.

1. Discover

We identify priority prompts, search queries, competitors, cited sources, content gaps, brand inaccuracies, and authority gaps.

2. Seed

We improve owned information, including service pages, expert content, definitions, FAQs, comparisons and evidence.

3. Earn

We build relevant third-party corroboration through Digital PR, Blogger Outreach, listicle opportunities and expert contributions.

4. Measure and adapt

We track search and AI visibility, compare performance with competitors and uncover new opportunities every month.

This method keeps SEO, AI Visibility, GEO, content and authority work aligned around a consistent brand narrative and measurable business goals.

A data-driven strategy begins with a documented baseline, not a predetermined package.

1. Establish the starting point

Shoden Global reviews technical health, keyword rankings, online visibility, priority prompts, competitor share of voice, cited sources, content coverage, brand accuracy, analytics, and available CRM information.

2. Define success

We agree on the business objectives, leading indicators, commercial KPIs and reporting frequency.

3. Prioritize opportunities

Potential work is assessed according to relevance, expected impact, effort, cost, risk and time to evidence.

4. Apply the right services

The resulting strategy can combine Enterprise SEO, B2B SEO, Technical SEO, AI Visibility, LLM SEO, GEO, content, Digital PR, Blogger Outreach, reputation management or B2B PPC.

5. Review and improve

Results are compared with the original baseline. Shoden Global explains what changed, what the evidence supports, and where the next period’s budget should be focused.

Shoden Global agrees on the KPI framework before work begins.

As a certified Semrush Agency Partner, we use advanced Semrush search and AI visibility tools, supported by website analytics and CRM data where available, to measure progress and compare performance with agreed competitors.

AI Visibility KPIs

• Number of priority prompts tracked
• Number and percentage of prompts mentioning the brand
• Number of supporting citations
• Recommendation frequency
• Number of prompts where the brand leads
• Number of priority prompts owned during the reporting period
• Number of agreed LLMs in which the brand appears
• AI share of voice against competitors
• Factual accuracy, sentiment and positioning
• Cited domains and source URLs
• Direct referral sessions and conversions where available

Prompt leadership means the brand is the most prominent cited or recommended option for an agreed prompt in a tracked result.

Prompt ownership means that leadership is repeated across the agreed tests and LLMs during the reporting period. It does not mean permanent control of an AI-generated answer.

Search Visibility KPIs

• Keyword rankings for the agreed tracked keyword set
• Online and organic visibility 
• Share of voice against competitors
• Non-brand organic clicks
• Qualified website engagement
• Organic traffic
• Leads and conversions where attribution permits

Digital PR and Blogger Outreach KPIs

• Guaranteed qualifying live placements per month for each commissioned ongoing service
• Publication Domain Authority/ DR
• Brand and expert mentions
• Editorial links and link context
• Referral traffic and engagement
• Publication’s traffic monthly volume & reach
• AI mentions and citations connected with relevant source coverage
• Search and AI share of voice

Commercial and ROI KPIs

• Qualified enquiries
• Lead acceptance
• Target-account engagement
• Sales opportunities
• Influenced pipeline
• Revenue contribution
• Cost per qualified outcome
• Return on investment where reliable cost and revenue data are available

When Digital PR Services and Blogger Outreach Services are commissioned as separate ongoing services, each includes two guaranteed qualifying live placements per month.

A qualifying placement is a published item that meets the relevance, market, language, quality, and approval criteria agreed before the campaign begins.

Digital PR placements can include:

• Editorial coverage
• Expert commentary
• Interviews
• Contributed insights
• Research-led features
• Other agreed media formats

Blogger Outreach placements can include:

• Guest articles
• Expert contributions
• Interviews
• Original data
• Resource updates
• Other approved publisher collaborations

Publishers retain editorial control over wording, links, and publication requirements.

Shoden Global guarantees the contracted placement quantity, but not a specific publication unless it is named in the agreement, a particular link type, a search ranking, an AI citation or a commercial result from an individual placement.

The two guaranteed placements are monthly deliverables. Broader search, authority, AI visibility, referral and commercial results usually become clearer within four to six months.

This gives the campaign time to build a meaningful body of relevant coverage, monitor trends, compare changes with competitors and assess whether referral activity is influencing qualified demand.

Timing depends on the starting baseline, competition, publication cycles, approval speed, content quality and wider SEO foundation.

Four to six months is a typical results window. It is not a promise that every KPI will move by the same amount or at the same time.

Every ongoing client receives a dedicated account manager who coordinates delivery, explains performance, and keeps activity aligned with commercial goals.

Your account manager will:

• Lead monthly or weekly performance reviews
• Explain results to technical and non-technical stakeholders
• Coordinate SEO, content, PR, outreach, reputation and paid-media specialists
• Track actions, owners, deadlines and dependencies
• Flag risks, weak evidence and data limitations
• Recommend changes when the data supports a better use of the budget
• Coordinate with existing internal teams and agencies

Every monthly report includes:

• The original baseline
• The current result and change during the period
• Progress against agreed KPIs
• Search and AI share of voice against competitors
• Prompt, LLM and source changes
• Newly uncovered opportunities
• Placements and publication context where relevant
• Work completed and planned next actions
• Direct, assisted and directional attribution
• Data limitations
• Owners and target completion dates

Monthly or weekly reviews give clients a clear opportunity to question the data, evaluate ROI and approve changes in direction.

Shoden Global treats every cent of a client’s budget as accountable and seeks the strongest evidence-supported return from every cent invested.

We do not assign an invented monetary value to every ranking, mention, citation, or placement. Instead, we connect visibility and authority metrics to the commercial data available.

Direct outcomes include identifiable referrals, tracked conversions, calls, demos, purchases and CRM opportunities connected to a known source.

Assisted outcomes can include branded searches, repeat visits, target-account engagement and opportunities influenced by several channels.

Directional evidence includes changes in keyword visibility, search share of voice, AI share of voice, prompt leadership, authority and source coverage that support decisions but cannot responsibly be assigned to exact revenue.

Monthly reporting identifies which conclusions are direct, assisted, or directional.

When an activity is not producing enough value, Shoden Global explains the evidence and recommends whether it should be improved, reduced, replaced or stopped.

Shoden Global guarantees the contracted quantity of qualifying placements for ongoing Digital PR Services and Blogger Outreach Services.

We do not guarantee:

• First-place Google rankings
• Permanent inclusion in AI-generated answers
• A particular AI citation or recommendation
• Permanent prompt leadership or ownership
• A specific publication unless named in the agreement
• A specific link type unless documented in the scope
• A fixed amount of traffic, pipeline or revenue

We use accurate claims, clear comparison criteria, relevant publishers, appropriate disclosure and transparent reporting.

We do not use fabricated reviews, fake experts, undisclosed manipulation, mass spam or irrelevant placements.

Shoden Global is best suited to organizations with:

• A clear product, service or value proposition
• Defined buyers, markets and commercial goals
• Access to knowledgeable experts and verifiable evidence
• Reliable analytics and performance data
• Internal resources for reviews and approvals
• A willingness to improve technical, content and authority foundations
• Realistic expectations about timelines and attribution

Shoden Global can lead an integrated program or work alongside an existing SEO agency, PR firm, paid-media partner, internal marketing department, demand-generation function or RevOps team.

Shoden Global is not the right partner for organizations seeking instant rankings, guaranteed AI recommendations, fabricated reviews, undisclosed manipulation, or a campaign expected to compensate for an unclear or uncompetitive offer.

• Choosing an agency because it uses a new acronym without defining the work
• Treating GEO as a replacement for technical SEO and useful content
• Testing one AI prompt once and presenting the result as a trend
• Treating every mention as a citation, recommendation, lead or sale
• Measuring placements without considering publication relevance or message accuracy
• Accepting reports that show activity without explaining commercial impact
• Beginning without a documented baseline and agreed KPIs
• Ignoring competitor share of voice in search and AI visibility
• Failing to update the prompt set as competitors and model outputs change
• Ignoring positioning, conversion or customer-experience problems that visibility alone cannot solve

What is AI SEO?

AI SEO is a broad term for improving visibility in AI-assisted search. Shoden Global uses specific service names such as AI Visibility, LLM SEO, GEO, Digital PR and Blogger Outreach.

Is LLM Seeding a separate service?

No. LLM Seeding is the method Shoden Global uses to connect owned content, technical clarity, third-party authority, and ongoing measurement.

Are Digital PR placements guaranteed?

Yes. Each ongoing Digital PR Services engagement includes two guaranteed qualifying live placements per month.

Are Blogger Outreach placements guaranteed?

Yes. Each ongoing Blogger Outreach Services engagement includes two guaranteed qualifying live placements per month.

How long do these services take to show results?

Broader search, authority, AI visibility, referral and commercial results usually become clearer within four to six months.

How is AI visibility measured?

AI visibility can be measured through mentions, citations, recommendations, prompt leadership, prompt ownership, LLM coverage, factual accuracy and AI share of voice.

How is search visibility measured?

Search visibility can be measured through keyword rankings, online visibility, search share of voice, qualified traffic, conversions and commercial outcomes.

How often are prompts reviewed?

Prompts and results are reviewed monthly across the agreed LLMs, with new opportunities added as buyer language, competitors, sources and model outputs change.

Shoden Global combines data-driven SEO, AI Visibility, LLM SEO, GEO, expert content, Digital PR, Blogger Outreach, reputation management and B2B PPC in one accountable service portfolio.

We establish where your brand stands, identify the gaps that matter, apply the right services and report progress against agreed KPIs.

Every ongoing client receives transparent reporting, clear recommendations and a dedicated account manager focused on improving the value generated from the investment.

Request your free AI Visibility Report to discover where your brand appears, where competitors are ahead and which search, prompt, content and authority opportunities deserve priority.