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Enterprise SEO Case Study: Repositioning a Global Company for Search and AI Leadership
A market-leading enterprise brand was strong in traditional search but nearly invisible in AI answers. We rebuilt its Share of Voice, theme ownership, and citation footprint until it led every tracked competitor across every AI platform.
What Was the Enterprise SEO and AI Visibility Challenge?
Buyers had started their research inside AI assistants — and the brand simply wasn't surfacing. Competitors with weaker products were being named and cited more often, shaping the shortlist before a sales conversation ever began.
We ran a Generative Engine Optimization program: mapping the non-branded questions buyers ask, publishing authoritative content designed to be cited, earning digital-PR placements, and structuring every asset so AI engines could confidently attribute answers to the brand. Progress was tracked continuously across search and five AI platforms.
Within the engagement, the brand moved from an also-ran to the reference source across the category.
How Did Enterprise SEO Grow Search and AI Share of Voice?
Share of Voice across tracked AI/search topics. The client dominated selected competitors with 67% visibility — multiples of the closest named competitor.
Outranking competitors across AI platforms
AI Share of Voice by platform. The client achieved stronger AI visibility than key competitors across tracked platforms, showing that the brand was surfaced more often in relevant AI-generated answers.
Becoming the cited source
Cited brand mentions by AI platform. The client's content and brand references were cited more frequently than competitors across key AI environments.
Owning the themes that define the category
Mentions by feature category. The client led across all tracked strategic themes, showing broad authority rather than visibility in only one isolated topic.
Turning blogs into organic growth engines
Blog traffic grew from 1,738 users in Q4 2024 to 6,443 users in Q1 2025 — a 271% increase after implementing an SEO-led blog management strategy.
How Did Expert Content Win Featured Snippets and AI Overviews?
Featured snippets and AI Overview appearances increased by 360%, reaching 115 appearances in 2026.
What Can Publicly Traded Companies Learn From This Case Study?
Start with a free AI Visibility Report and see exactly where you stand across AI answer engines and search.
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